Toronto ranks fourth among the top tech talent markets in Canada and the United States.To ensure they attract the best of the best, companies such as Swift Medical are taking new recruiting and hiring approaches. Yahoo!Finance Canada highlights the challenges and the opportunities of this new reality in a series on Canadian innovation called The Future is Now. Read the full story How startups are making sure they don’t miss out on Canada’s tech boom.

Editor’s note: From November 19-30, Yahoo Finance Canada will be highlighting the best of Canadian innovation in a series called The Future Is Now. We’ll be bringing into the spotlight some of the companies and individuals that aren’t just pushing the limits, they’re creating new ones,

“A few years ago, the question was about who is winning the talent war? The talent itself, or the companies that are out there trying to hire?” Axle Davids, vice president of branding at Swift Medical, a Toronto-based healthcare startup.

“The talent has won. There is no doubt about that.”

A July CBRE report ranked Toronto as the fourth top-ranked tech talent market out of 50 cities in the U.S. and Canada, behind just Silicon Valley, Seattle, and Washington, D.C. According to the CBRE report, Toronto’s is North America’s fastest growing tech market