Boost your Agency’s Institutional Referrals

There’s no better time than now to invest in your in relationships with key people at hospitals, SNFs and LTCHs. Under PDGM, institutional referrals are reimbursed at higher rates than community referrals – a fact that has not been lost on many home health agencies. But finding the right strategy can be daunting, especially for new teams or for those agencies just starting to focus on this area.

In this webinar, you will:

  • Review the benchmark survey “2019 State of Institutional Marketing in Home Health Agencies”
  • Learn how to leverage Account Based Marketing, Solution Selling, Social Media, Content and more cutting edge business development techniques
  • Discover top 3 strategies used by Virginia Dannen, a business development manager at Optimal Home Health, to grow institutional referrals
  • Find out what institutions are looking for in home health agencies when choosing which ones to add to preferred lists and recommend to patients on discharge shared by Rachel, from Citadel Healthcare.



What marketing strategies work best to attract institutional referrals? Watch the webcast to find out.